Before you start reading this review, if you want to know my stance on MLMs (anti, in short) and why I still buy from Avon, I’ll direct you to this post.
Avon products can be hit or miss, but some of the greatest hits really knock it out of the park. I’m not (nor have I ever been) an Avon consultant (nor do I have anyone to direct you to), but I’ve tried my share of Avon products and the Anew line seems to be consistently good, so when I saw they had a retinol specific serum, I had to try it.
Texture wise, it’s a lovely serum. It’s a lightweight cream that is super easy to spread on the skin and does not feel heavy nor greasy. It also comes in an airtight pump bottle that protects it’s active ingredients from air and light, preventing them from deteriorating as you use it. It’s a light and simple plastic packaging, but it gets the job done. Ingredients wise, and I’m happy to report this serum does not disappoint.
Beyond the 0,1% retinol, it contains arginine (a natural moisturizing factor), vitamin C (an antioxidant and good for brightening), vitamin E (another antioxidant) and even includes a peptide that contributes to lessen skin inflammation. I’m also very happy to note that there isn’t any parfum or essential oils in it (both have the potential to be quite sensitising for the skin).
Avon Anew Anti-Wrinkle Smoothing Serum Ingredientes: Aqua, Glycerin, Ethylhexyl Isononanoate, Octyldodecanol, Dimethicone, Butylene Glycol, Polymethyl Methacrylate, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Trisiloxane, Isohexadecane, Arginine, Trioxaundecanedioic Acid, PEG-100 Stearate, Phenoxyethanol, Ethylene Brassylate, Linoleamidopropyl Pg-Dimonium Chloride Phosphate, Polysorbate 60, Laureth-4, Propylene Glycol, Disodium EDTA, Dimethiconol, Polysorbate 20, Ascorbic Acid, BHT, Retinol, Ammonium Hydroxide, Acetyl Tyrosinamide, Steareth-20, Tocopheryl Acetate, Palmitoyl Tetrapeptide-7, Imidazolidinyl Urea.
A retinol serum with a concentration of 0.1% is perfect for everyday use for me, and it’s a reasonable concentration to start with if you are not used to this active ingredient. My skin is pretty resilient to most things I throw at it, but retinol at the maximum over the counter concentration (which is 1%) is still something I have to tame myself when using because my skin is still too sensitive for that, so I would rather use a lower “dosage” but not have to worry about how many nights in a row I apply it.
It’s not the absolute best retinol serum I’ve tried, but I think it has a place in the top 5. It’s one I can use without worrying about my skin having an adverse reaction, and application is easy and pleasant. It’s 27€ for 30ml, so price wise, it’s about mid range. I’m very likely going to repurchase when I finish this bottle.
