No sneakers allowed.
Gender neutral, ingredient focused, inexpensive and TikTok famous. Sounds like The Ordinary good, right? Over the past few months, I’ve been testing out quite an assortment of The Inkey List’s skincare products to see if they can make my skin look as Gen Z as the audience they market to.
The Ordinary -the brand that hasn’t stopped making headlines since it launched. The Ordinary is a sub-brand of Deciem, a company that houses ten different brands, all launched at the same time in 2013. Its tagline isn’t “The Abnormal Beauty Company” for nothing.
Continue reading “The brand, the products, the controversy: The Ordinary”