Brand Review | The Inkey List (niacinamide, retinol, eye creams, oat cleanser & more)

Brand Review | The Inkey List (niacinamide, retinol, eye creams, oat cleanser & more)

Gender neutral, ingredient focused, inexpensive and TikTok famous. Sounds like The Ordinary good, right? Over the past few months, I’ve been testing out quite an assortment of The Inkey List’s skincare products to see if they can make my skin look as Gen Z as the audience they market to.

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Brand Review | Ecooking (day cream, eye cream, vitamin C serum, neck cream, multi balm, foot cream)

Brand Review | Ecooking (day cream, eye cream, vitamin C serum, neck cream, multi balm, foot cream)

Ecooking is a Danish brand created by an Tina Søgaard, who was already working in the beauty industry before she started creating these products in her kitchen, bringing in raw ingredients from the laboratories she worked on (hence the name). These products have developed into an environmentally conscious, “clean” skincare brand. Uh oh.

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Brand Review | StarSkin (100% Camelia 2-Step Oil mask, Smoothing Eye Masks, Nourishing Hand Mask)

Brand Review | StarSkin (100% Camelia 2-Step Oil mask, Smoothing Eye Masks, Nourishing Hand Mask)

StarSkin is a brand that focuses a lot on sheet masks. They also have other products but the masks are by far the most popular. It’s a relatively young brand (2015) and it’s a regular appearance on beauty boxes and advent calendars, which is where I got everything I ever had from them.

The brand claims to be inspired by South Korean skincare. They also claim to be 100% natural and clean beauty, which is usually a bad sign. Although “natural” and “clean” claims have no scientific foundation nor are they regulated terms, meaning any brand can claim to be natural and clean regardless of the ingredients they use, it usually is a sign that there will be a lot of essential oils in the formulations of that skincare brand, in detriment of actually good ingredients. Essential oils are mainly perfuming ingredients that commonly have the potential to irritate the skin.

So the first thing I did was focus on the ingredients list. And saying I was surprised is a f*cking understatement.

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